The National Association of REALTORS® (NAR) announced that more than 10,000 REALTORS® from across the United States and several international markets are expected to attend the 2024 NAR NXT, The REALTOR® Experience, taking place in Boston, Massachusetts, from November 8 to 10, 2024. The event, themed “Bring on Business,” will be held at the Boston Convention and Exhibition Center and is designed to connect real estate professionals with industry insights, education, and new business opportunities.
According to the announcement, this year’s conference will feature over 100 educational sessions and an extensive trade expo showcasing more than 250 exhibitors. The program will address key areas of professional interest, including residential and commercial real estate, technology applications, housing policy, and business management. NAR stated that the event provides attendees with opportunities to access new market information, learn about technological innovations, and network with peers and industry leaders.
The schedule includes presentations from economists, analysts, and thought leaders offering data-driven perspectives on market conditions and emerging trends. NAR Chief Economist Lawrence Yun will present his annual housing and economic forecast, focusing on factors influencing market performance and affordability. His analysis traditionally outlines national and regional housing outlooks, providing REALTORS® with context for business planning in the year ahead.
Other keynote speakers include statistician and FiveThirtyEight founder Nate Silver, who will discuss election data and political forecasting during the Federal Legislative and Political Forum. Leadership strategist Dr. Jennifer Keitt will address professional resilience and emotional intelligence, while management researcher Marcus Buckingham will share insights on strengths-based leadership and team performance.
The closing keynote will be delivered by former Major League Baseball player David Ortiz, widely known as “Big Papi.” His address will focus on teamwork and personal motivation, drawing parallels between sports leadership and sustained success in professional fields.
The trade expo is expected to be one of the largest in the real estate sector, featuring products and services ranging from customer relationship management platforms and data analytics tools to marketing solutions and financial service providers. The exhibition allows REALTORS® to explore new technologies and resources that support client service, productivity, and operational efficiency.
This year’s NAR NXT will also include policy discussions, market intelligence sessions, and leadership forums addressing current issues in housing and real estate practice. Topics will cover legislative updates, fair housing, sustainability, and the role of technology in business transformation. Attendees will have the opportunity to engage with industry experts, policymakers, and service providers to exchange insights and strategies.
Hosting the event in Boston provides a backdrop consistent with the conference’s focus on innovation and professional development. The city’s real estate market, known for its competitive urban environment and ongoing redevelopment, offers a relevant context for discussions about affordability, infrastructure, and market adaptation.
NAR noted that the 2024 conference continues its commitment to advancing professionalism and collaboration within the real estate community. The event serves as an annual platform for education, governance meetings, and recognition of member achievements. It is regarded as a key opportunity for REALTORS® to evaluate current business conditions, identify new opportunities, and prepare for the upcoming year.
National Association of REALTORS® (NAR)
